Promote and expand the market for African trade in goods and services by penetrating new markets and to preserve existing ones.

Develop and perform activities that promote trade and increase the competitiveness of the African government and business sectors, for instance, the expansion of production bases in Africa.

Reinforce the ability of African governments and businesses to deliver goods and services that are of international standards and meanwhile increasing the competitiveness of African businesses to further penetrate the international market.

Build a positive image of African businesses and governments  goods and services and thereby increases the market's confidence in African products, in terms of quality and prompt delivery of service